Pro skiers and entrepreneurs Kaj Zackrisson & Sverre Liliequist putting their energy into what now has become ”Live a Little”. Is a brand with its roots in skiing. Our products is genuinely here for anyone that enjoys being in the outdoors and wants to get the most out of it.
Who we are
Join the reWOOLution!
What is it about those sheep?! We often get asked why our products use Merino wool instead of cheaper synthetic alternatives. The simple and honest answer is that nothing comes close to its performance and comfort!
Merino is special as it is so versatile. At Live a Little merino wool is the key component we chose to use in our base layer system, which we designed with the need to perform in all situations, all year round. Quite simply nothing else we tested worked as well at keeping us warm and dry.